Our "Specials" are lines that are available to customers registered on our website available at a price that would not generally be achievable in the normal market.
They are not "Loss Leaders" or "Sale Reductions" but are avialable at these prices because it suits our business model.
Let me explain
Although we stock over 15,000 line items we have many customers that need or want other lines. Through our extensive network of suppliers we can find it if it exists - we can even commission it.
Unfortunately such lines are frequently only available in large quantities - far larger than our customers require. Because we have a large. world-wide customer base we know that we will eventually be able to sell the excess quantity so we are able to help the customer with the initial requirement obtain exactly what they need at an attractive price.
This is good for our customers and good for us - we are always adding new customers who appreciate what we can do.
However it does mean we are left holding significant quantities of, frequently, high value metal. Clearly, we will sell it on eventually but we would rather sell it quickly than delay and achieve a higher price.